Digital Marketing Agency in Moncton, NB
Not sure where to start with digital marketing? IvanCie builds custom multi-channel strategies for Moncton businesses - from brand positioning to measurable campaign execution.
Most Moncton businesses don't have a marketing problem - they have a prioritization problem. They're running ads without a website that converts, posting on social without a content strategy, or investing in SEO while their Google Business Profile sits incomplete.
Our digital strategy service maps your entire online presence - website, SEO, ads, social, content, and reviews - into one coordinated plan with clear priorities, budgets, and 90-day milestones.
We work as your outsourced marketing department for businesses that aren't ready to hire in-house but need senior-level strategy, not just task execution.
This page is deliberately different from our homepage. The homepage tells you who IVANCIE.MEDIA is and gives you an overview of every service we offer. This page is specifically about the strategy work itself - how we figure out what a business should actually be doing, in what order, and why - before any ad gets launched or any page gets built.
A strategy engagement starts with an honest audit, not a sales pitch dressed up as one. We look at your current website's technical health, what's actually happening with your Google Business Profile, how your competitors are positioned, whether your ad accounts (if you have any) are structured to track real conversions, and what your social presence looks like compared to businesses actually winning attention in your category. Most audits surface the same pattern: money spent on the wrong channel first, or the right channel with no foundation underneath it - ads driving traffic to a site that doesn't convert, or content posted with no distribution plan.
From there we build a prioritized roadmap, not a wishlist. If your website can't convert a visitor into a lead, fixing that comes before spending another dollar on ads to send it more traffic that won't convert either. If your Google Business Profile is incomplete, that gets fixed before a broader SEO content push, because it's usually the fastest lever available. We sequence the work based on what will move revenue first, not what's easiest for us to sell.
Strategy without execution is a document nobody reads twice. That's why this isn't a one-time deliverable we hand over and disappear - it's an ongoing relationship where we revisit the plan monthly, adjust for what the data actually shows, and stay accountable for the sequence we recommended. If a channel we prioritized underperforms, that's on us to explain and correct, not something buried in next quarter's report.
This service exists for businesses in a specific position: too complex to run on gut feeling alone, not yet ready to build an in-house marketing team, and tired of hiring point-solution freelancers who each optimize their own piece without seeing the whole picture. A freelance ad manager doesn't fix your website. A freelance web designer doesn't manage your SEO. We coordinate all of it under one roadmap, with one team accountable for how the pieces fit together.
The deliverable at the end of the discovery phase is a written strategy document, not a verbal pitch you have to remember - channel priorities, phased budgets, timelines, and the specific KPIs we'll use to judge whether it's working. You can hand that document to your own team if you decide to execute in-house, or keep working with us to implement it. Either way, you own the strategy, not just the relationship.
IVANCIE.MEDIA is based in Moncton and serves Dieppe, Riverview, Shediac, and businesses across New Brunswick. We're bilingual EN/FR - a genuine competitive advantage in a market where most agencies treat French as a translation step.
Strategy clients typically start with a free audit covering website, Google presence, competitor analysis, and ad account review - then we build a phased roadmap you can execute with us or internally.
This matters more for multi-location or franchise-style businesses expanding into New Brunswick, and for businesses going through a rebrand, where the sequencing question is even harder: do you fix the website before announcing the new brand, or after? Do you pause ads during a transition or keep running the old creative while the new site builds? These aren't generic questions with generic answers - they depend on your specific market position, and that's exactly the kind of decision this service is built to make with you, not for you in isolation.
For startups launching in Moncton with no existing digital footprint, the strategy phase is usually the highest-leverage money spent in the entire engagement, because it prevents the far more expensive mistake of building a website, running ads, and posting content in the wrong order - then having to redo all three once the gaps show up six months in.
Strategy and full-service engagements are scoped to your goals and channels - a single-channel audit costs differently than an ongoing outsourced-marketing-department relationship covering everything from web to ads to content. We don't quote a flat monthly retainer before understanding what you actually need; you get a custom roadmap and quote after a free audit, so the price reflects real scope, not a package tier that happens to be close enough.
What does a digital marketing agency do? We handle your entire online presence - website, SEO, Google Ads, social media, video content, and strategy. Instead of hiring 5 freelancers, you get one team that makes everything work together.
How is IVANCIE different from other Moncton marketing agencies? Three things: (1) professional video production in-house - not outsourced, (2) genuinely bilingual EN/FR services for Dieppe and Greater Moncton, (3) no long-term contracts. We're also newer and hungrier - you get senior attention, not a junior account manager.
How much does digital marketing cost in Moncton? It depends on which services you need - SEO, ads, video, social, web, or full strategy. We quote based on your goals and market, not a one-size-fits-all package. Free consultation to start.
Do you work with small businesses or only large companies? Primarily SMBs - restaurants, contractors, real estate agents, e-commerce stores, coaches, and service businesses across Moncton. Our portfolio shows results for businesses of all sizes.
Do you require long-term contracts? No. We earn your business monthly. Most clients stay because results improve - not because they're locked in.
Can you help if I'm starting from zero online? Yes. We work with businesses that have no website, no Google presence, and no social media. We build the full foundation - website, GBP, SEO, content, and ads - in the right order.
Do you serve Dieppe and Riverview, not just Moncton? Yes. We serve all of Greater Moncton including Dieppe, Riverview, Shediac, and Memramcook. Dieppe gets dedicated French-language strategy.
How do I know if digital marketing is working? We track calls, form submissions, Google rankings, ad ROAS, and revenue impact - not vanity metrics like likes and impressions. Monthly reports show exactly what's working.